Copal Clean Beauty
Copal is a Connecticut based storefront and online store which sells a collection of curated clean beauty products and luxury skincare services. I worked with the founder to develop a cohesive brand aesthetic that can be seen today in print, on signage, on social media and on the website. Copal's founder was inspired by Tulum, Mexico and bright, fun patterns and textures - she was interested in keeping things feeling organic yet playful. I used her inspiration to create a brand package that incorporates lively colors, traditional fonts and pattern play.
